Search engine promotion for doctors and its benifits

Doctors and helath professional do required patients ,and todays well connected world ,we do search for every single thing on google
Health professionals will certainly benifit from the process called SEO(Search engine optimization) to rank thier site on google ranking and get traffic to thier sites and ultimately conversions into more business.Things to do On creating website Check list is:
Title/Description of the website should be proper and take care not to use alpha numeric and Stop words in title ansd desciptions
Image Alt should be present and proper
<h1>,<h2>Tags Should be on every page
Your complete address with Rich snippets in Footer of your website,Rich snippets